A unified category and product system connecting TCL’s expanding range of phones, televisions, audio and smart-home devices.
Digital product ecosystem
TCL’s 2020 digital ecosystem brought together phones, televisions, audio and smart-home products. The work needed to make a broad catalogue feel coherent while still allowing each category and device to retain its own visual emphasis.
A single rigid template would flatten the distinction between product families, while entirely separate layouts would make the wider website difficult to navigate and maintain. The challenge was to define what should remain consistent and where variation added value.
Shared category structures, navigation patterns and content modules provide the foundation. Flexible image zones, feature layouts and responsive compositions then allow individual products to establish their own rhythm without breaking the wider system.
The final direction connects multiple product families through a recognisable experience and makes the catalogue easier to browse. Its repeatable components also create a practical foundation for adding future devices and categories.
Design note
A scalable framework that connects multiple product families and makes a large technology ecosystem easier to browse.