A responsive product launch page balancing feature storytelling, device imagery and compact mobile information design.
Product web design · Mobile
TCL 20 SE required a responsive launch page capable of presenting its main benefits with a confident visual identity. The experience needed to support strong product imagery while remaining concise enough for customers comparing devices on smaller screens.
Large product compositions can quickly become crowded when reduced to a phone. The challenge was to maintain visual drama while ensuring feature copy, navigation and device details remained legible and easy to scan.
Each section was organised around a single product benefit, supported by a controlled image composition and compact text hierarchy. Responsive layouts reposition the device and supporting information rather than simply shrinking the desktop design.
The final page gives the product a strong presence across screen sizes and maintains a clear path through its key features. The modular structure also creates a repeatable foundation for related product storytelling.
Design note
A flexible launch page that gives the product a confident visual presence while keeping the experience concise and navigable.