A customisable subscription experience for an international underwear brand, designed across desktop, tablet and mobile.
E-commerce · UX/UI
Juniper’s e-commerce experience centred on a customisable underwear subscription. Customers needed to understand the offer, choose preferences and feel confident about an ongoing purchase across desktop, tablet and mobile.
Subscriptions introduce more decisions than a standard product purchase. Product choice, fit, preferences, frequency and payment all need explanation, but presenting every option at once risks making the experience feel complicated or difficult to trust.
The journey divides configuration into focused stages with visible progress and consistent controls. Responsive layouts preserve the same decision order on every device, while brand-led imagery and typography keep the functional flow connected to Juniper’s personality.
The resulting interface makes each decision understandable in context and gives customers a stronger sense of control. The system supports detailed configuration without allowing the subscription mechanics to dominate the shopping experience.
Design note
A more coherent e-commerce flow that helps customers understand and configure the subscription without losing the brand’s personality.