A B2B service-marketplace redesign simplifying dense testing, inspection and certification products across responsive journeys.
B2B · E-commerce · UX/UI
SGS operates a worldwide network of inspection, verification, testing and certification services. Its marketplace had to present specialist products to professional customers while supporting the detailed information and contact requirements of a complex B2B sale.
Long descriptions, technical options and substantial forms can make a service store feel difficult to navigate. The challenge was to align those elements into a clear flow that customers could understand without stripping away information needed for an informed decision.
Competitor analysis, audience personas and close collaboration with the project manager and developer shaped the redesign. A consistent grid, modular content blocks and carefully structured forms created a repeatable system for product discovery, evaluation and enquiry.
The resulting responsive direction brings product information, contact requirements and SGS brand guidance into one coherent experience. Detailed services remain comprehensive while the route through them feels more deliberate and easier to follow.
Design note
A more coherent B2B journey that aligns detailed service content with the SGS brand and gives customers a clearer route through enquiry and purchase.