SGS

The challenge was to design aligned contents that made sense in a store environment, sections for the visual placements of images and writing without the clunky feel and to follow popular trends. Allowing the design to communicate the products across user experience flow, and responsive design, which customers could easily understand without complexity and following the brand’s guidelines.
The solution was to build a design based on popular competitors on the market, conceptualising the target audience through personas. By considering these factors the design content has to flow seamlessly with the use of long and large contact forms that have information for it to be read at ease and showing each products, to get across the information and design to the users.
My role on this cross-functional project was to partner with the project manager and developer on this project right from the start. We did a lot of analysis around how other similar competitors and other platforms are designed. By gathering several insights on how to structure the flow of the user’s experience of the style and the companies branding,  I was able to redesign their existing UX. By communicating to developers the information design for the forms that aligned with the webpage grid, and the scale and length of web elements, made it possible to design the UX.